In Thailand’s luxury and tourist hotel market, competition is fierce — and first impressions are everything. While décor and service matter, new Thai research confirms that scent is one of the most powerful yet underused tools for creating lasting guest satisfaction. A 2024 study published in the Journal of Ecohumanism (“𝑆𝑐𝑒𝑛𝑡 𝑎𝑠 𝑎 𝑆𝑡𝑟𝑎𝑡𝑒𝑔𝑖𝑐 𝐸𝑙𝑒𝑚𝑒𝑛𝑡 𝑜𝑓 𝐻𝑜𝑡𝑒𝑙 𝐷𝑒𝑠𝑖𝑔𝑛 𝑡𝑜 𝐸𝑛ℎ𝑎𝑛𝑐𝑒 𝐺𝑢𝑒𝑠𝑡 𝐸𝑥𝑝𝑒𝑟𝑖𝑒𝑛𝑐𝑒”) analysed 1,000 online

1. Evidence A 2022 study by the Scent Marketing Institute  found that ambient scenting in hotels increased guest satisfaction scores by...

If you’ve ever lit a lavender candle or sprayed a calming mist on your pillow, you’re not alone—and now science backs you up. A new study...

𝐵𝑦 𝐻𝑢𝑖 𝐿𝑖𝑛𝑔 𝐷𝑎𝑛𝑔 – 22 𝐽𝑢𝑙𝑦 2025 Fragrance innovation is shifting beyond sex appeal and aspirational imagery. Over the...

In the world of luxury hospitality, every detail matters. From the moment a guest steps through the doors, their experience is shaped by...

When investing in a scenting program, measuring return on investment (ROI) might not seem as straightforward as it would be for something...

Luxury hotels go to great lengths to create an unforgettable guest experience—plush bedding, ambient lighting, curated music, and...

THE BEST ROUTE to your customers' wallets may be through their noses. At least that's the theory behind scent marketing, a tactic...

Hotel décor is typically themed and that theme must be considered when developing a signature scent so as to make sure that the scent...

When it comes to creating memorable experiences for customers, most businesses focus on visuals, sounds, and overall ambiance. But...

In the competitive hospitality industry, creating a memorable guest experience is crucial, and one of the most effective ways to do this...

Developing a signature scent for your hotel can be a transformative experience, especially with the expertise of NeoScent International....

A Library of Smells? Have you ever thought about how scents shape our experiences? The fragrances we encounter come from various Volatile...

Imagine this: you’re at a chic wine tasting event, surrounded by rows of glimmering bottles and clinking glasses. Everyone is swirling...

Once upon a time on a beach in Thailand, a fisherman stumbled upon a peculiar greyish-beige lump. Little did they know, this seemingly...

In 1921, a clever French businesswoman and belle of the Parisian social elite created a scent that revolutionized the way women smell....

Some time ago, Cassie Werber, wrote about the control of malodours being a really difficult task.  Most companies just use masking agents...

Welcome to the enchanting world of frankincense, where history, fragrance, and timeless allure come together to captivate your senses!...

It is a common misconception that open-air lobbies cannot be scented, but we have mastered the art of dispensing aroma in open and...

It’s 11:00 AM and our customer service line rings, “Yes, hello, there is no aroma in our lobby, can you please send someone to adjust our...