In Thailand’s luxury and tourist hotel market, competition is fierce — and first impressions are everything. While décor and service matter, new Thai research confirms that scent is one of the most powerful yet underused tools for creating lasting guest satisfaction. A 2024 study published in the Journal of Ecohumanism (“𝑆𝑐𝑒𝑛𝑡 𝑎𝑠 𝑎 𝑆𝑡𝑟𝑎𝑡𝑒𝑔𝑖𝑐 𝐸𝑙𝑒𝑚𝑒𝑛𝑡 𝑜𝑓 𝐻𝑜𝑡𝑒𝑙 𝐷𝑒𝑠𝑖𝑔𝑛 𝑡𝑜 𝐸𝑛ℎ𝑎𝑛𝑐𝑒 𝐺𝑢𝑒𝑠𝑡 𝐸𝑥𝑝𝑒𝑟𝑖𝑒𝑛𝑐𝑒”) analysed 1,000 online

1. Evidence A 2022 study by the Scent Marketing Institute  found that ambient scenting in hotels increased guest satisfaction scores by...

If you’ve ever lit a lavender candle or sprayed a calming mist on your pillow, you’re not alone—and now science backs you up. A new study...

𝐵𝑦 𝐻𝑢𝑖 𝐿𝑖𝑛𝑔 𝐷𝑎𝑛𝑔 – 22 𝐽𝑢𝑙𝑦 2025 Fragrance innovation is shifting beyond sex appeal and aspirational imagery. Over the...