𝗛𝗲𝗮𝗹𝘁𝗵-𝗮𝗹𝘁𝗲𝗿𝗶𝗻𝗴, 𝗮𝗽𝗽𝗲𝘁𝗶𝘁𝗲-𝘀𝘂𝗽𝗽𝗿𝗲𝘀𝘀𝗶𝗻𝗴 𝗴𝗼𝘂𝗿𝗺𝗮𝗻𝗱 𝘀𝗰𝗲𝗻𝘁𝘀 𝗲𝘅𝗽𝗲𝗰𝘁𝗲𝗱 𝘁𝗼 𝗹𝗲𝗮𝗱 𝗳𝗿𝗮𝗴𝗿𝗮𝗻𝗰𝗲 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻

𝐵𝑦 𝐻𝑢𝑖 𝐿𝑖𝑛𝑔 𝐷𝑎𝑛𝑔 – 22 𝐽𝑢𝑙𝑦 2025

Fragrance innovation is shifting beyond sex appeal and aspirational imagery. Over the next five years, health-altering scents—especially gourmand fragrances—are expected to lead, backed by neuroscience and wellness trends.

Studies show scents can impact sleep quality and physiological responses like heart rate. This supports the rise of wellness fragrances, offering emotional and physical benefits.

In Asia-Pacific, aromatherapy claims in new fragrance launches rose from 7% in 2020 to 18% in 2022, reflecting growing demand for well-being-supportive scents.

Gourmand fragrances—evoking food—are now positioned as tools in weight management, especially as GLP-1 medications become more common. “Smell impacts metabolism and insulin regulation,” said Lauren Goodsitt, Director at Mintel. “Brands can craft satisfying gourmand scents that align with wellness goals.”

Globally, gourmand fragrance launches rose from 15% in 2019 to 22% in 2024. These scents attract consumers who want indulgence without calorie intake.

𝗙𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗙𝗿𝗮𝗴𝗿𝗮𝗻𝗰𝗲 𝗚𝗿𝗼𝘄𝘁𝗵

Fragrance is also being embedded into multifunctional products. SHIRO’s Ice Mint Body Lotion offers scent plus UV protection and cooling. Chinese brand eios sells a balm with plant oils and gradual cooling effects.

Fragranced body oils, skincare-deodorant hybrids, and home care products present new avenues for brands to integrate scent into routines, reinforcing brand identity and emotional connection.

“Combining odor control with skin benefits redefines hygiene,” said Goodsitt. “It allows fragrance brands to bring signature scents into daily use.”

𝗦𝗮𝗺𝗽𝗹𝗶𝗻𝗴 𝗮𝗻𝗱 𝗦𝗺𝗮𝗹𝗹𝗲𝗿 𝗙𝗼𝗿𝗺𝗮𝘁𝘀

With tighter budgets and faster trend cycles, brands offer discovery sets and mini bottles. These let consumers try multiple scents for the cost of one full-size fragrance. In Japan, 36% of 18–29-year-olds prioritize value for money in scented products.

Mini fragrances also support micro-trend participation and portable lifestyles.

However, online decant sales can involve counterfeits or unsafe ingredients. Consumers are urged to check ingredient transparency and seller authenticity. Verified reviews can also guide safe, informed choices when shopping online.

𝗡𝗲𝗲𝗱 𝗦𝗰𝗲𝗻𝘁𝗶𝗻𝗴 𝗦𝘂𝗽𝗽𝗼𝗿𝘁?

NeoScent International can assist with all your scenting needs.

𝑛𝑒𝑜𝑠𝑐𝑒𝑛𝑡.𝑐𝑜𝑚