The Art of
Reinforcing Brand Identity Through the Power of Scent
The process of finding and creating a scent identity is very detailed and personalised as no two brands are the same. All aspects of your business are taken into consideration. Your story, your customers, your goals and your desired emotional responses are all interpreted and translated into a scent that represents your brand and will help further your goals and aspirations
Humans can remember:
5% of what we see
2% of what we hear
1% of what we touch
35% of what we smell
(Study carried out at Rockefeller University, 2010)
How Does Scent Branding Work?
Our sense of smell is processed by the limbic system which is located on the left side of our brain. This direct path to the emotional centre means scent doesn't have to be processed or interpreted.
The limbic system is the "emotional" part of our brain that is responsible for mood, emotions and memories.
Sight and sound are processed by the right side of our brain
Why Scent Branding Works?
Smell is used in branding because it increases the customers’ remembrance of the brand. Smell is the sense most linked to our emotional recollection. It can create instant connections between a brand and other memories. Neuromarketing studies show that 75% of emotions are triggered by smell, which is linked to pleasure and well-being, emotion, and memory. Therefore, it can influence customers’ emotional state and mood to them more receptive and even impact their behavior
We provide businesses with a way to break through the auditory and visual overload by using scent to reach their customers on an emotional level, strengthen their brand and increase revenues.
Our team works with our clients to incorporate scent to a multitude of facets of the customer experience. The more touch points that incorporate the scent, the more the customer is exposed which strengthens the brand connection.